What it is: A creamy, lightweight lipstick that wears for up to 12 hours while delivering comfortable texture for bold, outspoken lips.What it does: Let your lips do the talking without ever saying a word. The lipstick features an advanced concentration of empowering pigments with a lightweight, comfortable texture for bold, outspoken, fully loaded color with a soft-as-a whisper feel. The feather-resistant formula features a creamy texture that smoothes the appearance of lip lines. How to use: For the strongest, boldest application, apply Lady Bold Lipstick directly onto clean, dry lips. Use the heart-shaped tip to perfectly outline lips, then fill in using the flat side.