Founded out of the athleisure movement and founder Jodhi Meare's eclectic lifestyle, split between New York, Hawaii and Sydney, THE UPSIDE's mission is to bring a sense of cool femininity to your everyday activities. This results in pieces like the Alba T-shirt that take on a hybrid stance, it balances between a sweatshirt - complete with a pouch pocket and fleece fabrication - and a laid-back tee.
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First seen in Dec 2023
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